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The branch of ethics concerned with how AI systems should be designed, deployed, and governed to align with human values. AI ethics covers questions like: is it acceptable to use AI for this decision? Are the affected people aware that AI is involved? Is the system fair across different groups? Who is responsible when it goes wrong? AI ethics is distinct from AI law — ethical questions often precede legal ones. Many practices required by regulation today (bias testing, transparency, human oversight) were first articulated as ethical principles years before they became law.
Why this matters for your team
Ethical questions about AI often precede the legal ones — which means answering them now protects you from becoming the case study that inspires next year's regulation. When your team asks 'should we use AI for this?', that is an AI ethics question worth taking seriously.